This installation recreates a section of “A Healing Journey”, a research exhibition originally presented in London in 2024 through a collaboration between researchers in the United Kingdom and Japan. The work introduces Mottainai, a Japanese tradition that expresses respect for resources and an aversion to waste, and features Hagire workshop activities, where kimono fabric remnants are creatively repurposed into small drawstring bags.

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The research exhibition examined how sustainable consumption behaviours could be shaped by art and cultural engagement, viewing consumers as active players in the sustainability agenda rather than passive recipients of messages. The authors employed curation method (Persohn, 2021), a form of Art-based method, to enable visitors to interact with authentic artefacts, engage in conversation and stories, and reflect on their consumption experiences. The theme A Healing Journey responds to an ongoing conversation within consumer research. While mindfulness is increasingly promoted as a pathway toward sustainable behaviours, its spiritual foundations rooted in Buddhist traditions are often overlooked.

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The preliminary findings suggest that Japanese mindful practices both effectively and affectively influence consumers’ transcendental behaviours, indicating a meaningful shift from a predominantly ‘secular well-being’ orientation toward a more holistic form of ‘spiritual well-being’ that integrates personal, communal, and environmental dimensions.

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Artwork Location: Conference Hall 1